Brand Strategy Workshop

Are you tired of blending in with the crowd and longing to make your brand stand out?

Do you want your customers to fall head over heels for your business?

Our Brand Strategy Workshop is tailor-made for creative souls like you, eager to unlock the true potential of their brand.

The brand strategy workshop is a full-day 1:1 meeting where we define your brand's mission, values, vision, messaging, competitors, customer avatar, market positioning, voice, personality, tagline, and value propositions. You'll walk away with a solid foundation on which to build your marketing strategy.

Why should you book a brand strategy workshop?

Let's be real for a moment – building a brand is no cakewalk. It's not just slapping on a fancy logo and calling it a day. A brand is the soul of your business, the heart that beats with your customers.

We get it – it can feel overwhelming to navigate the choppy waters of branding. But we got you. Our workshop is here to guide you through the storm and into calmer, success-filled seas.

This isn't your typical workshop; it's an intimate, immersive experience designed to focus solely on your brand's growth and success.

What's in store for you:

Focused on Your Vision: We'll dive deep into your brand's DNA, understanding your core values, and honing in on what makes you unique. By focusing solely on your company, we can craft a brand strategy that aligns perfectly with your vision, tone of voice, and target audience.

Personalized Attention: Unlike crowded workshops, we'll be dedicating our undivided attention to your team. Your key decision-makers will be actively involved in the process, ensuring that every aspect of the strategy resonates with your long-term goals.

Absolute Confidentiality: We understand the sensitivity of your business and the strategies discussed. That's why this workshop is designed with the utmost discretion and confidentiality, so you can freely explore new ideas and concepts.

Custom Solutions: No cookie-cutter approaches here. Together, we'll craft tailor-made solutions that address your specific challenges and capitalize on your brand's untapped potential.

In-Depth Insights: You'll gain valuable insights from our seasoned experts who have a proven track record of helping companies like yours achieve remarkable success through strategic branding.

A brand strategy workshop is a critical opportunity to shape your brand's destiny like never before.

Imagine a day filled with breakthrough discussions, creative brainstorming, and transformative moments that will reshape your brand's trajectory. We’ll work through your external and internal brand, positioning strategy, ideal customer, brand messaging, brand personality, and so much more.

By the end of this exclusive workshop, you'll walk away with a comprehensive brand strategy that empowers you to stand out, connect deeply with your audience, and lead your brand with confidence.

No matter where you are on your brand journey – whether you're starting from scratch or looking to reinvigorate your business – we've got your back. Our expert facilitators have been in your shoes and know what it takes to transform a brand from "meh" to "WOW!"

What’s included:

• A full-day workshop (typically 7-8 hours with a break for lunch)

• Pre-work exercises to get your team prepared to talk about your brand

• Creation of your:

  • Brand Core (purpose, vision, and values)

  • Brand Positioning (audience, market, and goals)

  • Brand Persona (personality, voice, and tagline)

  • Value Propositions (what you offer customers and why they should choose you)

• Includes a 1-hour follow up meeting where we provide recommendations on next steps for your marketing

Ready to step up your game? Book a discovery call now, and let's embark on this exciting brand strategy journey together.

Need a DIY Brand Strategy Option?

Limited on budget and want to do most of the work yourself? I can provide you with worksheets and resources for you to DIY your brand strategy. Then we'll get together to go over your work and refine your strategy together. Through this process, we'll refine your brand strategy to effectively convey the brand's existence, purpose, and defining attributes. 

WHAT'S INCLUDED

DIY Brand Strategy Packet: Take your time to work through these documents. When you're done, share your work with me and we'll schedule your workshop.
Brand Strategy Refinement Workshop: A 2-hour workshop on Zoom where we will refine your brand strategy and value propositions. You will provide the work you have done around brand strategy, value propositions, and messaging. 
Workshop Deliverables: Upon completion of the workshop, you can expect the following deliverables:

• Brand Essence Document: A comprehensive document capturing the core values, positioning, and persona that define your brand, as well as your value propositions; serving as a reference point for future brand-related decisions. 

• Refined Brand Messaging: A clear and compelling brand message that aligns with your target audience and effectively communicates your brand's value proposition.

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