Julie Nichols Marketing Blog
Marketing tips, starting a business, and my brain dumps.
What is a Fractional CMO?
A fractional Chief Marketing Officer — or fCMO — is a part-time contract executive who shares their marketing expertise with multiple companies, offering a cost-effective and highly beneficial solution for marketing challenges. They are hired to design and execute a marketing strategy that aligns with the company's goals. Unlike traditional CMOs, an fCMO works on a contractual basis, which can range from a few hours a week to many days a month, depending on the company’s needs. This allows companies with tighter marketing budgets to bring highly qualified and talented marketing leaders on board without paying a full-time salary plus benefits. It’s a huge savings for the business, while offering the fCMO flexibility and independence.
Marketing Trends for 2024
2024 is just around the corner (does that bring you relief or anxiety?) and as we step into another exciting year, the world of digital marketing continues to evolve. While it’s impossible to see the future (boy, do I wish I had a crystal ball!) we can look at what’s going on in digital marketing right now and make some strong guesses as to what is going to attract those good leads to your door in 2024. From the rise of AI-driven marketing tools to the ever-growing importance of personalized content, we'll cover the key trends that will make waves in 2024. So, grab your favorite cup of coffee (or something stronger…), get comfortable, and let's dig in.
Behind the Scenes of Starting a Marketing Agency
Ever wondered what it’s like to start your own marketing agency? Now you can! I’ve been a guest on the Inbound Back Office Podcast every month to share all the behind the scenes planning, drama, worries, wins, and more as I start a marketing agency from the ground up and try to figure out what the hell I’m doing.
Blog Post Checklist | Optimizing On-Page SEO
A simple guide for optimizing your blog posts to help them get noticed by search engines through on-page SEO, which focuses on making your web content as relevant and accessible as possible to rank higher in search results.
What is a Value Proposition?
Learn how to write value propositions for your small business to communicate your value to your customers. Including details on what is a value proposition and examples to get you started quickly.
Free Marketing Tools for Small Business
Boost your small business online presence with free marketing tools you can implement today, including free graphic design, email marketing, SEO, and content writing tools for entrepreneurs and small business owners.
What Not to Do When You Start to Work with Clients
What not to do when starting work with clients
