Why Learning and Development Teams Need Email Marketing
I recently had the pleasure of being interviewed by Heather Burright for her insightful podcast, Learning for Good. In this episode, we delved into a challenge that many Learning & Development professionals face: how to effectively promote training programs when participation isn't mandatory.
The Common L&D Dilemma
As L&D experts, we've all been there (yes, I was an L&D Manager in a past career!) You spend months meticulously crafting a training program, only to launch it and hear... crickets. It's a frustrating experience that begs the question: If you can't mandate people to take the training, what do you do?
Embracing Email Marketing in L&D
The answer, as we discussed in the podcast, lies in a realm that many L&D teams overlook: email marketing. Marketing requires a skill set outside of what most L&D teams typically possess. And let's face it: Your organization's marketing team probably doesn't have the bandwidth to support every new training initiative you launch. This is precisely why I believe nonprofit L&D teams must embrace email marketing.
Key Strategies for L&D Email Marketing
In our conversation, we explored various strategies and techniques that L&D professionals can use to effectively market their training programs. From writing compelling email subject lines to segmenting your audience for maximum impact, we covered a range of ideas that can help you increase engagement and participation in your L&D initiatives.
I'm excited to share our discussion in this podcast episode! Whether you're an L&D professional looking to boost training participation or simply interested in the intersection of marketing and learning, I hope you'll find value in these takeaways from my conversation with Heather.
Feel free to reach out if you need further guidance on small business marketing. Contact me here.
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