Fractional Chief Marketing Officer

Julie loves working as a fractional Chief Marketing Officer for small business owners, serving as a trusted advisor and guide to take care of all your marketing needs. As a longtime teacher and marketing literacy advocate, Julie can upskill your existing team with the critical content marketing skills needed for the digital space, or bring in highly qualified contractors to do the work.

What is a fractional Chief Marketing Officer?

A fractional Chief Marketing Officer (CMO) is a professional who offers high-level marketing expertise to organizations on a contract basis. This role is particularly beneficial for small businesses or startups that need strategic marketing leadership but do not have the resources or the need for a full-time executive in this role.

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    Strategy

    Julie will work with you and the team to put the plan together and get everyone’s buy-in. Then, she’ll lead the whole team to implement it.

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    Resources

    Julie can work with your team to pull together an unmatched squad of professionals and get the job done on-time and on-budget.

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    Leadership

    Julie leads by example. She talks the talk and walks the walk. She is not afraid to make tough decisions, so let her help you make some of those difficult calls.

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    Coaching

    Julie listens to team members’ needs in order to help them grow and succeed. She is not afraid to communicate directly to address underlying problems.

Here's a breakdown of what a fractional CMO typically does:

Strategic Planning: They develop comprehensive marketing strategies tailored to the company's goals.

Implementation Oversight: They oversee the implementation of marketing strategies, ensuring alignment with the business's objectives and adjusting tactics as necessary.

Team Leadership and Coordination: Fractional CMOs lead and coordinate internal marketing teams and external agencies, ensuring cohesive efforts and effective communication.

Budget Management: They manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.

Analytics and Reporting: They analyze marketing data and provide insights on performance, making data-driven decisions to optimize marketing efforts.

Staying Current with Trends: As marketing is a rapidly evolving field, they keep up with the latest trends and technologies, ensuring that the company's marketing strategies remain relevant and effective.

Flexibility and Scalability: They provide flexibility for businesses to scale their marketing efforts up or down as needed, without the commitment of a full-time executive salary.

Expertise on Demand: Businesses get access to experienced marketing leadership and insights that might otherwise be out of reach.

Does this sound like something your small business needs? Let’s talk.

Read more about what a fractional CMO does on my blog.