Brand Strategy Workshop
Sonya Shearer, Sonya Shearer Consulting
“As a new business owner, our time spent on her brand strategy workbook helped me have such a better perspective on my brand core, positioning, and persona. Julie Nichols Marketing is a new business owner's dream come true!”
Ready to make your brand stand out? Book our Brand Strategy 1-on-1 Workshop to bring your brand's message to life and create a strategy that connects with your audience.
The Brand Strategy Workshop is the perfect way to build your brand fundamentals. It is everything I want my clients to do before I start doing their marketing.
If you aren't clear on your brand messaging and identity before you start marketing, it will all fall flat.
If you're tired of struggling to explain what makes your business special, this is for you.
This workshop gives you the exact steps to develop a brand that instantly clicks with your customers.
This workshop will help you:
Define your brand's core identity (purpose, vision, mission)
Connect deeply with your target audience
Differentiate yourself from competitors
Create a consistent, compelling brand message
When you've completed the workshop, you'll have:
A clear understanding of your brand's core elements
A defined target audience and positioning strategy
A unique brand voice and personality
Compelling messaging and value propositions
The messaging you'll create through this workshop can be applied directly to your:
website
newsletter
social media
networking introduction
elevator pitch
pitch decks
wherever you talk about what you do!
It will resonate with your ideal clients and communicate to them clearly:
WHAT you can do for them
WHY it matters, and
HOW you are different from your competitors
What does the Brand Strategy Workshop look like?
Pre-Work: You will complete a pre-work form before the workshop to get your creative juices flowing and help me to understand where you’re at.
Brand Strategy Workshop: A live online workshop where we will formulate your brand strategy. The workshop will consist of discussions, brainstorming sessions, and exercises tailored to specific brand objectives. Estimated length: 10 hours, which we break down into 1 or 2-hour chunks, based on availability.
Workshop Deliverables
Upon completion of the workshop, you can expect the following deliverables:
Brand Strategy Framework: A comprehensive document capturing the core values, positioning, and persona that define your brand, serving as a reference point for future brand-related decisions and marketing initiatives.
Value Propositions and Brand Messaging: What you offer customers and why they should choose you. A clear and compelling brand message that aligns with your target audience and effectively communicates your brand's value proposition.
Ready to get started? Book a discovery call now, and let's get started on your brand strategy journey together.
Need a DIY Brand Strategy Option?
Check out my Brand Strategy Online Course.
