Julie Nichols Marketing Blog
Small business marketing advice and tips
Want to know when I post a new blog?
Subscribe to my email list!
Building Your Small Business Marketing Budget
So you want to start marketing your small business to reach people beyond your referral network. but how much is this going to cost? Let’s get into the details of a small business marketing budget to help you determine when you’re ready to start your marketing investment.
What is a Fractional CMO?
A fractional Chief Marketing Officer — or fCMO — is a part-time contract executive who shares their marketing expertise with multiple companies, offering a cost-effective and highly beneficial solution for marketing challenges. They are hired to design and execute a marketing strategy that aligns with the company's goals. Unlike traditional CMOs, an fCMO works on a contractual basis, which can range from a few hours a week to many days a month, depending on the company’s needs. This allows companies with tighter marketing budgets to bring highly qualified and talented marketing leaders on board without paying a full-time salary plus benefits. It’s a huge savings for the business, while offering the fCMO flexibility and independence.
