Julie Nichols Marketing Blog
Small business marketing advice and tips
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What is a Fractional CMO?
A fractional Chief Marketing Officer — or fCMO — is a part-time contract executive who shares their marketing expertise with multiple companies, offering a cost-effective and highly beneficial solution for marketing challenges. They are hired to design and execute a marketing strategy that aligns with the company's goals. Unlike traditional CMOs, an fCMO works on a contractual basis, which can range from a few hours a week to many days a month, depending on the company’s needs. This allows companies with tighter marketing budgets to bring highly qualified and talented marketing leaders on board without paying a full-time salary plus benefits. It’s a huge savings for the business, while offering the fCMO flexibility and independence.
